We have drawn up this data protection declaration
(version 18.05.2020-311178236) to explain to you, in accordance with the
provisions of the basic data protection regulation (EU) 2016/679, what
information we collect, how we use data and what decision-making options you
have as a visitor to this website.
Unfortunately, it is in the nature of things that
these explanations sound very technical, but we have tried to describe the most
important things as simply and clearly as possible.
When you visit websites today, certain information is
automatically created and stored, including on this website.
When you visit our website as you are doing right now,
our web server (the computer on which this website is stored) automatically
saves data such as
– the address (URL) of the accessed web page
– Browser and browser version
– the operating system used
– the address (URL) of the previously visited page
(referrer URL)
– the host name and IP address of the device from
which access is made
– Date and time
in files (web server log files).
Usually web server log files are stored for two weeks
and then automatically deleted. We do not pass on this data, but cannot exclude
the possibility that this data may be viewed in the event of illegal behaviour.
Our website uses HTTP cookies to store user-specific
data.
In the following we explain what cookies are and why
they are used so that you can better understand the following privacy policy.
Whenever you surf the Internet, you are using a
browser. Some popular browsers include Chrome, Safari, Firefox, Internet
Explorer, and Microsoft Edge. Most websites store small text files in your
browser. These files are called cookies.
One of them cannot be dismissed: Cookies are really
useful little helpers. Almost all websites use cookies. More precisely, they
are HTTP cookies, as there are other cookies for other applications. HTTP
cookies are small files that are stored on your computer by our website. These
cookie files are automatically stored in the cookie folder, quasi the
“brain” of your browser. A cookie consists of a name and a value.
When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as
language or personal page settings. When you visit our site again, your browser
transmits the “user-related” information back to our site. Thanks to
the cookies, our website knows who you are and offers you your accustomed
standard settings. In some browsers each cookie has its own file, in others,
such as Firefox, all cookies are stored in a single file.
There are both first-party cookies and third-party
cookies. First-party cookies are created directly by our site, third-party
cookies are created by partner sites (e.g. Google Analytics). Each cookie is
unique because each cookie stores different data. The expiration time of a
cookie also varies from a few minutes to a few years. Cookies are not software
programs and do not contain viruses, trojans or other “pests”.
Cookies also cannot access information on your PC.
For example, cookie data may look like this:
– Name: _ga
– Expiry period: 2 years
– Usage: Differentiation of website visitors
– Example value: GA1.2.1326744211.152311178236
A browser should support the following minimum sizes:
– A cookie should be able to contain at least 4096
bytes
– At least 50 cookies should be able to be stored per
domain
– A total of at least 3000 cookies should be able to
be stored
The question which cookies we use in particular
depends on the services used and is clarified in the following sections of the
privacy policy. At this point we would like to briefly discuss the different
types of HTTP cookies.
You can distinguish between 4 types of cookies:
These cookies are necessary to ensure basic functions
of the website. For example, these cookies are needed when a user places a
product in the shopping cart, then continues surfing on other pages and only
proceeds to checkout later. These cookies do not delete the shopping cart, even
if the user closes his browser window.
These cookies collect information about user behaviour
and whether the user receives any error messages. In addition, these cookies
also measure the loading time and the behaviour of the website with different
browsers.
These cookies ensure a better user experience. For
example, entered locations, font sizes or form data are stored.
These cookies are also called targeting cookies. They
are used to deliver customized advertising to the user. This can be very
practical, but also very annoying.
Usually, the first time you visit a website, you are
asked which of these types of cookies you would like to allow. And of course
this decision is also stored in a cookie.
How and if you want to use cookies is up to you.
Regardless of the service or website from which the cookies originate, you
always have the option to delete cookies, to allow them only partially or to
deactivate them. For example, you can block third-party cookies, but allow all
other cookies.
If you want to find out which cookies are stored in
your browser, if you want to change or delete cookie settings, you can find
this in your browser settings:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites
have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you do not wish to receive cookies, you can set up
your browser so that it always informs you when a cookie is to be set. In this
way, you can decide for each individual cookie whether you want to allow it or
not. The procedure varies depending on the browser. The best thing to do is to
look for the instructions in Google using the search term “Delete Chrome
cookies” or “Disable Chrome cookies” in the case of a Chrome
browser, or replace the word “Chrome” with the name of your browser,
e.g. Edge, Firefox, Safari.
Since 2009 there are the so-called “cookie
guidelines”. This states that the storage of cookies requires the consent
of the website visitor (i.e. you). Within the EU countries, however, there are
still very different reactions to these guidelines. In Germany, the cookie
guidelines have not been implemented as national law. Instead, the
implementation of this directive was largely carried out in § 15 para.3 of the
Telemediengesetz (TMG).
If you want to know more about cookies and are not
afraid of technical documentation, we recommend
https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet
Engineering Task Force (IETF) called “HTTP State Management
Mechanism”.
Personal information that you submit to us
electronically on this website, such as your name, e-mail address, postal
address or other personal information when submitting a form or comments on the
blog, together with the time and IP address, will only be used by us for the
purpose stated in each case, will be kept securely stored and will not be
disclosed to third parties.
Thus, we will only use your personal data for
communication with those visitors who expressly request contact and for processing
the services and products offered on this website. We will not pass on your
personal data without your consent, but we cannot exclude the possibility that
this data may be viewed in the event of unlawful behaviour.
If you send us personal data by e-mail – thus off this
website – we cannot guarantee secure transmission and the protection of your
data. We recommend that you never send confidential data by e-mail without
encryption.
According to article 6 paragraph 1 a DSGVO (legality
of processing), the legal basis is that you give us your consent to process the
data you have entered. You can give this consent.
In accordance with the provisions of the DSGVO, you
are basically entitled to the following rights:
– Right of rectification (Article 16 DSGVO)
– Right of cancellation (“right to be
forgotten”) (Article 17 DPA)
– Right to restrict processing (Article 18 DSGVO)
– Right of notification – Obligation to notify in
connection with the correction or deletion of personal data or the restriction
of processing (Article 19 DPA)
– Right to data transferability (Article 20 DSGVO)
– Right of objection (Article 21 DSGVO)
– Right not to be subject to a decision based solely
on automated processing, including profiling (Article 22 DPA)
If you believe that the processing of your data
violates data protection law or your data protection rights have otherwise been
violated in any way, you can contact the Federal Commissioner for Data
Protection and Freedom of Information (BfDI).
In the following data protection declaration we inform
you whether and how we evaluate data of your visit to this website. The
evaluation of the collected data is usually anonymous and we cannot deduce your
identity from your behaviour on this website.
You can find out more about how to object to this
evaluation of visit data in the following data protection declaration.
We use the Facebook pixel of Facebook on our website.
We have implemented a code for this on our website. The Facebook pixel is an
excerpt of JavaScript code that loads a collection of functions with which
Facebook can track your user actions, if you came to our website via Facebook
ads. For example, when you purchase a product on our website, the Facebook
pixel is triggered and stores your actions on our website in one or more
cookies. These cookies enable Facebook to compare your user data (customer data
such as IP address, user ID) with the data of your Facebook account. Then
Facebook deletes this data again. The collected data is anonymous and cannot be
viewed by us and is only used for advertising purposes. If you yourself are a
Facebook user and are logged in, your visit to our website is automatically
assigned to your Facebook user account.
We only want to show our services or products to
people who are really interested in them. With the help of Facebook pixels, our
advertising measures can be better tailored to your wishes and interests. This
way, Facebook users (provided they have allowed personalized advertising) can
see suitable ads. Furthermore, Facebook uses the collected data for analysis
purposes and its own advertisements.
In the following, we show you those cookies that were
set by including Facebook pixels on a test page. Please note that these are
only sample cookies. Different cookies are set depending on the interaction on
our website.
Name: _fbp
Value: fb.1.1568287647279.257405483-6311178236-7
Purpose: This cookie uses Facebook to display
advertising products.
Expiration date: after 3 months
Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to ensure that Facebook
pixels work properly.
Expiration date: after 3 months
Name:
comment_author_50ae8267e2bdf1253ec1a5769f48e062311178236-3
Value: Name of the author
Purpose: This cookie stores the text and the name of a
user, who for example leaves a comment.
Expiration date: after 12 months
Name:
comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fww.test page…%2F (URL of the
author)
Purpose: This cookie stores the URL of the website,
which the user enters in a text field on our website.
Expiration date: after 12 months
Name:
comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: e-mail address of the author
Purpose: This cookie stores the user’s e-mail address,
provided that the user has made it known on the website.
Expiration date: after 12 months
Note: The above mentioned cookies refer to individual
user behaviour. Especially when using cookies, changes can never be ruled out
on Facebook.
If you are logged in to Facebook, you can change your
settings for advertisements at
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
yourself. If you are not a Facebook user, you can always manage your
usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/.
There you have the possibility to deactivate or activate providers.
If you would like to learn more about Facebook’s
privacy policy, we recommend that you review the company’s own privacy policy
at https://www.facebook.com/policy.php.
We have also activated Automatic Advanced Matching as
part of the Facebook pixel function. This pixel feature allows us to send
hashed emails, name, gender, city, state, zip code and date of birth or phone
number to Facebook as additional information if you have provided us with this
data. This activation enables us to tailor advertising campaigns on Facebook
even more precisely to people who are interested in our services or products.
On our website we use Google fonts from Google Inc.
The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4,
Ireland) is responsible for the European area. We have integrated the Google
fonts locally, i.e. on our web server – not on the servers of Google. This
means that there is no connection to Google servers and therefore no data
transfer or storage.
In former times Google Fonts were also called Google
Web Fonts. This is an interactive directory with over 800 fonts, which Google
provides free of charge. With Google Fonts you could use fonts without
uploading them to your own server. But to prevent any information transfer to
Google servers, we have downloaded the fonts to our server. In this way, we act
in accordance with data protection laws and do not send any data to Google
Fonts.
Unlike other web fonts, Google gives us unlimited
access to all fonts. This means we have unlimited access to a sea of fonts and
can thus get the best out of our website. More about Google Fonts and other
questions can be found at https://developers.google.com/fonts/faq?tid=311178236.
On our website we use Google Fonts. These are the
“Google fonts” of the company Google Inc. For the European area the
company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland)
is responsible for all Google services.
To use Google fonts, you do not need to sign in or set
a password. Furthermore, no cookies are stored in your browser. The files (CSS,
fonts) are requested via the Google domains fonts.googleapis.com and
fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely
separate from all other Google services. If you have a Google Account, you
don’t need to worry about your Google Account information being submitted to
Google while using Google Fonts. Google tracks the use of CSS (Cascading Style
Sheets) and the fonts used and stores this information securely. We’ll be
taking a closer look at what exactly this data storage looks like.
Google Fonts (formerly Google Web Fonts) is a
directory of over 800 fonts that Google makes available to its users free of
charge.
Many of these fonts are published under the SIL Open
Font License, while others are published under the Apache license. Both are
free software licenses.
With Google Fonts we can use fonts on our own website,
but we don’t have to upload them to our own server. Google Fonts is an
important component to keep the quality of our website high. All Google fonts
are automatically optimized for the web, which saves data volume and is a great
advantage especially for use with mobile devices. When you visit our site, the
low file size ensures a fast loading time. Furthermore, Google Fonts are secure
web fonts. Different image synthesis systems (rendering) in different browsers,
operating systems and mobile devices can lead to errors. Such errors can
visually distort some texts or entire web pages. Thanks to the fast Content
Delivery Network (CDN), there are no cross-platform problems with Google Fonts.
Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple
Safari, Opera) and works reliably on most modern mobile operating systems,
including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google
Fonts to make our entire online service as beautiful and consistent as possible.
When you visit our website, the fonts are reloaded via
a Google server. This external call transfers data to the Google servers. In
this way Google also recognises that you or your IP address are visiting our
website. The Google Fonts API was developed to reduce the use, storage and
collection of end user data to what is necessary for the proper provision of
fonts. By the way, API stands for “Application Programming Interface”
and serves, among other things, as a data transmitter in the software sector.
Google Fonts stores CSS and font requests securely at
Google and is therefore protected. Through the collected usage figures, Google
can determine how well the individual fonts are received. Google publishes the
results on internal analysis pages, such as Google Analytics. Google also uses
data from its own web crawler to determine which websites use Google fonts.
This data is published in Google Fonts’ BigQuery database. Entrepreneurs and
developers use Google’s BigQuery web service to examine and move large amounts
of data.
However, it should also be noted that each Google Font
request automatically sends information such as language settings, IP address,
browser version, browser screen resolution and browser name to the Google
servers. Whether this data is also stored cannot be clearly determined or is
not clearly communicated by Google.
Google stores requests for CSS assets for one day on
its servers, which are mainly located outside the EU. This allows us to use the
fonts with the help of a Google style sheet. A stylesheet is a style template
that allows you to easily and quickly change, for example, the design or font
of a web page.
The font files are stored at Google for one year.
Google’s goal is to improve the loading time of web pages. If millions of web
pages link to the same fonts, they are cached after the first visit and
reappear immediately on all other web pages visited later. Sometimes Google
updates font files to reduce file size, increase language coverage and improve
design.
The data that Google stores for a day or a year cannot
simply be deleted. The data is automatically transferred to Google when you
visit the site. To delete this data prematurely, you must contact Google
support at https://support.google.com/?hl=de&tid=311178236. In this case,
you only prevent data storage if you do not visit our site.
Unlike other web fonts, Google allows us unlimited
access to all fonts. This means that we have unlimited access to a sea of fonts
and can thus get the best out of our website. You can find out more about
Google Fonts and other questions at
https://developers.google.com/fonts/faq?tid=311178236. Although Google
addresses privacy issues there, it doesn’t provide really detailed information
about data storage. It’s relatively difficult to get really detailed
information about data storage from Google.
You can also read about what data Google collects and
how it is used at https://www.google.com/intl/de/policies/privacy/.
If you subscribe to our newsletter, you provide the
above personal data and give us the right to contact you by e-mail. We use the
data stored during the registration for the newsletter exclusively for our
newsletter and do not pass them on.
If you unsubscribe from our newsletter – you will find
the link for this at the bottom of every newsletter – we will delete all data
that was saved when you registered for the newsletter.
On our website we use the analysis tracking tool
Google Analytics (GA) of the American company Google Inc. For the European area
the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4,
Ireland) is responsible for all Google services. Google Analytics collects data
about your actions on our website. For example, when you click on a link, this
action is stored in a cookie and sent to Google Analytics. The reports we
receive from Google Analytics enable us to better tailor our website and
services to your needs. In the following we will go into more detail about the
tracking tool and inform you above all about what data is stored and how you
can prevent this.
Google Analytics is a tracking tool that is used to
analyse the data traffic on our website. To make Google Analytics work, a
tracking code is built into the code of our website. When you visit our
website, this code records various actions that you perform on our website. As
soon as you leave our website, this data is sent to the Google Analytics
servers and stored there.
Google processes the data and we receive reports about
your user behaviour. These reports may include the following:
– Target group reports: Through target group reports
we get to know our users better and know more precisely who is interested in
our service.
– Advertising reports: Advertising reports help us to
analyse and improve our online advertising.
– Acquisition reports: Acquisition reports provide us
with helpful information on how we can get more people interested in our
service.
– Behavioral Reports: Here we learn how you interact
with our website. We can track which path you take on our site and which links
you click on.
– Conversion reports: Conversion is the process by
which you perform a desired action based on a marketing message. For example,
when you change from a mere website visitor to a buyer or newsletter
subscriber. These reports help us to learn more about how our marketing
activities are received by you. This is how we want to increase our conversion
rate.
– Real-time reports: Here we always know immediately
what is happening on our website. For example, we see how many users are
reading this text.
Our goal with this website is clear: We want to offer
you the best possible service. The statistics and data from Google Analytics
help us achieve this goal.
The statistically evaluated data give us a clear
picture of the strengths and weaknesses of our website. On the one hand, we can
optimize our site so that it can be found more easily by interested people on
Google. On the other hand, the data helps us to understand you as a visitor
better. We therefore know exactly what we need to improve on our website in
order to offer you the best possible service. The data also serves us to
Name: _ga
Value:2.1326744211.152311178236-5
Purpose: By default, analytics.js uses the _ga cookie
to store the user ID. Basically, it is used to differentiate between website
visitors.
Expiration date: after 2 years
Name: _gid
Value:2.1687193234.152311178236-1
Purpose: The cookie is also used to differentiate
between website visitors.
Expiration date: after 24 hours
Name: _gat_gtag_UA_
Value: 1
Purpose: Used to lower the request rate. If Google
Analytics is provided through the Google Tag Manager, this cookie is named
_dc_gtm_ .
Expiration date: after 1 minute
Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token with which a user ID
can be retrieved from the AMP Client ID Service. Other possible values indicate
a logoff, a request or an error.
Expiration date: after 30 seconds up to one year
Name: __utma
Value:1564498958.1564498958.1564498958.1
Purpose: With this cookie you can track your behaviour
on the website and measure performance. The cookie is updated each time
information is sent to Google Analytics.
Expiration date: after 2 years
Name: __utmt
Value: 1
Purpose: The cookie is used like
_gat_gtag_UA_ to throttle the request rate.
Expiration date: after 10 minutes
Name: __utmb
Value:3.10.1564498958
Purpose: This cookie is used to determine new
sessions. It is updated each time new data or information is sent to Google
Analytics.
Expiration date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to establish new sessions
for returning visitors. This is a session cookie and is only stored until you
close the browser.
Expiration date: After closing the browser
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of
traffic to our website. This means that the cookie stores where you came to our
website from. This may have been another site or an advertising campaign.
Expiry date: after 6 months
Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user
data. It is always updated when information is sent to Google Analytics.
Expiration date: after 2 years
Note: This list cannot claim to be complete, as Google
constantly changes the choice of its cookies.
Here we show you an overview of the most important
data collected with Google Analytics:
heat maps: Google creates so-called heat maps. With
Heatmaps you can see exactly those areas that you click on. This way we get
information where you are “on the road” on our site.
Session duration: Google defines session duration as
the time you spend on our site without leaving the site. If you have been
inactive for 20 minutes, the session ends automatically.
Bouncerate: A bouncer is when you view only one page
on our site and then leave our site.
Account creation: When you create an account or place
an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in
abbreviated form so that no clear assignment is possible.
location: The IP address can be used to determine the
country and your approximate location. This process is also known as IP
location determination.
Technical Information: Technical information includes
your browser type, your Internet provider or your screen resolution.
Source of origin: Google Analytics or us, is of course
also interested in which website or which advertisement brought you to our
site.
Other data includes contact details, any ratings,
media playback (e.g. when you play a video on our site), sharing content via
social media or adding to your favourites. This list does not claim to be
exhaustive and serves only as a general orientation for data storage by Google
Analytics.
Google has distributed your servers around the world.
Most servers are located in America and therefore your data is usually stored
on American servers. Here you can find out exactly where the Google data
centers are located:
Your data is distributed on different physical media.
This has the advantage that the data can be retrieved more quickly and is
better protected against manipulation. In every Google data centre there are
appropriate emergency programs for your data. For example, if Google’s hardware
fails or natural disasters paralyze servers, the risk of service interruption
at Google remains low.
Google Analytics has a standard retention period of 26
months for your user data. Then your user data will be deleted. However, we do
have the option of choosing the retention period for user data ourselves. We
have five options for this:
– Deletion after 14 months
– Cancellation after 26 months
– Cancellation after 38 months
– Deletion after 50 months
– No automatic deletion
When the specified period has expired, the data is
deleted once a month. This retention period applies to your data linked to
cookies, user recognition and advertising IDs (e.g. cookies from the
DoubleClick domain). Reporting results are based on aggregated data and are
stored independently of user data. Aggregated data is a fusion of individual
data into a larger unit.
According to the data protection law of the European
Union you have the right to obtain information about your data, to update,
delete or restrict it. You can use the browser add-on to disable Google
Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics
from using your data. You can download and install the browser add-on at
https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on
only deactivates data collection by Google Analytics.
If you basically want to deactivate, delete or manage
cookies (independent of Google Analytics), there are separate instructions for
each browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites
have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
Google Analytics is an active participant in the
EU-U.S. Privacy Shield Framework, which regulates the correct and secure
transfer of personal data. You can find more information about this at
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311178236.
We hope we were able to provide you with the most important information about
data processing by Google Analytics. If you want to learn more about the
tracking service, we recommend these two links:
http://www.google.com/analytics/terms/de.html and
https://support.google.com/analytics/answer/6004245?hl=de.
We have implemented the IP address anonymisation of
Google Analytics on this website. This function was developed by Google so that
this website can comply with the applicable data protection regulations and
recommendations of local data protection authorities if they prohibit the
storage of the complete IP address. The anonymization or masking of the IP
address takes place as soon as the IP addresses arrive in the Google Analytics
data collection network and before the data is saved or processed.
You can find more information about IP anonymization
at https://support.google.com/analytics/answer/2763052?hl=de.
We have enabled the advertising reporting features in
Google Analytics. The demographic and interest reports include information
about age, gender and interests. This allows us to get a better picture of our
users without having to associate this information with individual people. You
can learn more about the advertising features at
https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can opt-out of using the activities and
information in your Google Account by selecting a checkbox under
“Advertising preferences” on https://adssettings.google.com/authenticated.
Google Analytics deactivation link
If you click on the following deactivation link, you
can prevent Google from recording further visits to this website. Attention: Deleting
cookies, using the incognito/private mode of your browser, or using another
browser will result in data being collected again.
Google Analytics add-on for data processing
We have concluded a direct customer agreement with
Google for the use of Google Analytics by accepting the “data processing
addendum” in Google Analytics.
You can find more information about the data
processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad
We have activated the Google signals in Google
Analytics. This updates existing Google Analytics features (advertising
reports, remarketing, cross-device reports, and reports on interests and
demographics) to provide aggregated and anonymized information about you,
provided you have allowed personalized ads in your Google Account.
The special feature is that this is cross-device
tracking. This means your data can be analyzed across devices. By enabling
Google signals, data is collected and linked to your Google Account. Google can
thus recognise, for example, when you view a product on our website via a smartphone
and only buy the product later via a laptop. By activating Google signals, we
can launch cross-device remarketing campaigns that would otherwise not be
possible in this form. Remarketing means that we can also show you our offer on
other websites.
Google Analytics also uses Google signals to collect
additional visitor data such as location, search history, YouTube history and
data about your actions on our website. This enables Google to provide us with
better advertising reports and more useful information about your interests and
demographic characteristics. These include your age, what language you speak,
where you live, or what gender you are. In addition, social criteria such as
your profession, marital status and income are also added. All these characteristics
help Google Analytics to define groups of people or target groups.
The reports also help us to better assess your
behaviour, wishes and interests. This enables us to optimize and adapt our
services and products for you. This data expires by default after 26 months.
Please note that this data collection only takes place if you have allowed
personalised advertising in your Google Account. It is always aggregate and
anonymous data, and never data about individuals. You can manage or delete this
data in your Google Account.
We use selected tools from Facebook on our website.
Facebook is a social media network of the company Facebook Ireland Ltd, 4 Grand
Canal Square, Grand Canal Harbour, Dublin 2 Ireland These tools enable us to
provide the best possible experience for you and people interested in our
products and services. Below we provide an overview of the various Facebook
tools, what data is sent to Facebook and how you can delete this data.
Among many other products, Facebook also offers the
so-called “Facebook Business Tools”. This is the official name of
Facebook. But since the term is hardly known, we have decided to call them
simply Facebook Tools. Among them you will find:
– Facebook Pixels
– social plug-ins (such as the “Like” or
“Share” button)
– Facebook login
– account kit
– APIs (Application Programming Interface)
– SDKs (collection of programming tools)
– Platform Integrations
– Plugins
– Codes
– Specifications
– Documentation
– Technologies and services
Through these tools, Facebook extends services and has
the ability to obtain information about user activities outside of Facebook.
Why do we use Facebook tools on our website?
We want to show our services and products only to
people who are really interested in them. With the help of advertisements
(Facebook Ads) we can reach exactly these people. However, in order to be able
to show users suitable ads, Facebook needs information about people’s wishes
and needs. For example, information about user behaviour (and contact details)
is provided to the company on our website. This enables Facebook to collect
better user data and to show interested people the appropriate advertising
about our products and services
Facebook calls data about your behavior on our website
“event data”. This data is also used for measurement and analysis
services. Facebook can thus produce “campaign reports” on our behalf
about the impact of our advertising campaigns. Furthermore, analyses give us a
better insight into how you use our services, website or products. This enables
us to use some of these tools to optimize your user experience on our website.
For example, you can use the social plug-ins to share content on our site
directly on Facebook.
By using individual Facebook tools, personal data
(customer data) can be sent to Facebook. Depending on the tools used, customer
data such as name, address, telephone number and IP address can be sent.
Facebook uses this information to compare the data
with the data it has about you (if you are a Facebook member). Before customer
data is sent to Facebook, a so-called “hashing” process takes place.
This means that a data record of any size is transformed into a character
string. This also serves to encrypt data.
In addition to contact data, “event data” is
also transmitted. Event data” refers to the information that we receive
about you on our website. For example, which subpages you visit or which
products you buy from us. Facebook does not share the information it receives
with third parties (such as advertisers) unless the company has explicit
permission or is legally required to do so. “Event information” may
also be linked to contact information. This allows Facebook to provide better
personalized advertising. After the aforementioned matching process, Facebook
will delete the contact information.
In order to be able to deliver advertisements in an
optimized way, Facebook uses the event data only if it has been combined with
other data (which has been collected by Facebook in another way). Facebook also
uses this event data for security, protection, development and research
purposes. Much of this data is transferred to Facebook via cookies. Cookies are
small text files that are used to store data or information in browsers. Depending
on the tools used and whether you are a Facebook member or not, different
numbers of cookies are created in your browser. In the descriptions of the
individual Facebook tools, we will go into more detail about individual
Facebook cookies. General information about the use of Facebook cookies can
also be found at https://www.facebook.com/policies/cookies.
In principle, Facebook stores data until it is no longer
needed for its own services and Facebook products. Facebook has servers all
over the world where your data is stored. However, customer data is deleted
within 48 hours after it has been compared with your own user data.
According to the Data Protection Basic Regulation you
have the right to information, correction, transferability and deletion of your
data.
A complete deletion of your data will only take place
if you completely delete your Facebook account. And this is how deleting your
Facebook account works:
1) Click on the right side of Facebook on Settings.
2) Then click on “Your Facebook information”
in the left column.
3) Now click “Deactivation and Deletion”.
4) Now select “Delete account” and then
click on “Next and Delete account
5) Now enter your password, click on “Next”
and then on “Delete account
The storage of the data that Facebook receives via our
site is done, among other things, via cookies (e.g. in the case of social
plugins). You can deactivate, delete or manage individual or all cookies in
your browser. Depending on which browser you use, this works in different ways.
The following instructions show you how to manage cookies in your browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites
have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you do not wish to receive cookies, you can set up
your browser so that it always informs you when a cookie is to be set. In this
way, you can decide for each individual cookie whether you want to allow it or
not.
Facebook is an active participant in the EU-U.S. Privacy
Shield Framework, which regulates the correct and secure transfer of personal
data. You can find more information on this at https://www.privacyshield.gov.
So-called social plug-ins of the company Facebook Inc.
are integrated on our website. You can recognize these buttons by the classic
Facebook logo, such as the “Like” button (the hand with the thumb
raised) or by a clear “Facebook Plug-in” label. A social plugin is a
small part of Facebook that is integrated into our site. Each plug-in has its
own function. The most commonly used functions are the familiar
“Like” and “Share” buttons.
The following social plug-ins are offered by Facebook:
– “Save” button
– “Like” button, share, send and quote
–
Page plug-in
–
Comments
–
Messenger plug-in
– Embedded contributions and video players
– Group plug-in
At https://developers.facebook.com/docs/plugins you
can find more information on how to use the individual plug-ins. We use the
social plug-ins on the one hand to offer you a better user experience on our
site, on the other hand because Facebook can use them to optimize our ads.
If you have a Facebook account or have visited
facebook.com before, Facebook has already set at least one cookie in your
browser. In this case, your browser uses this cookie to send information to
Facebook whenever you visit our site or interact with social plug-ins (such as
the “Like” button).
The information received is deleted or made anonymous
within 90 days. According to Facebook, this data includes your IP address,
which website you visited, the date, time and other information concerning your
browser.
In order to prevent Facebook from collecting a lot of
data during your visit to our website and linking it to Facebook data, you must
log off (log out) from Facebook during your visit to the website.
If you are not logged in to Facebook or do not have a
Facebook account, your browser sends less information to Facebook because you
have fewer Facebook cookies. Nevertheless, data such as your IP address or
which website you visit can be transmitted to Facebook. We would like to point
out that we do not know the exact content of the data. However, according to
our current state of knowledge, we try to inform you as well as possible about
data processing. How Facebook uses the data, you can also read about in the
company’s data policy at https://www.facebook.com/about/privacy/update.
The following cookies are set in your browser at least
when you visit a website with social plug-ins from Facebook:
Name: dpr
Value: not specified
Purpose: This cookie is used to make the social
plug-ins on our website work.
Expiration date: after session end
Name: fr
Value: 0jieyh4311178236c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins
to work properly.
Expiration date:: after 3 months
Note: These cookies were set after a test, even if you
are not a Facebook member.
If you are logged in to Facebook, you can change your
advertising settings yourself at
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If
you are not a Facebook user, you can manage your usage-based online advertising
at http://www.youronlinechoices.com/de/praferenzmanagement/grundsätzlich. There
you have the option to disable or enable providers.
If you would like to learn more about Facebook’s
privacy practices, we encourage you to review the company’s own privacy policy
at https://www.facebook.com/policy.php.
We have integrated the practical Facebook login on our
site. So you can easily log in with your Facebook account without having to
create another user account. If you decide to register using the Facebook
login, you will be redirected to the social media network Facebook. There the
registration will be done via your Facebook user data. Through this login
procedure, data about you or your user behavior is stored and transmitted to
Facebook.
Facebook uses various cookies to store the data. In
the following we show you the most important cookies that are set in your
browser or already exist when you log in to our site via the Facebook login:
Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is used to make the social plugin
on our website work at its best.
Expiration date: after 3 months
Name: datr
Value: 4Jh7XUA2311178236SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie
when a web browser accesses facebook.com, and the cookie helps identify login
activity and protect users.
Expiration date: after 2 years
Name: _js_datr
Value: deleted
Purpose: This session cookie sets Facebook for
tracking purposes, even if you do not have a Facebook account or are logged
out.
Expiration date: after session end
Note: The cookies listed are only a small selection of
the cookies available to Facebook. Other cookies are for example _ fbp, sb or
wd. A complete enumeration is not possible because Facebook has a large number
of cookies and uses them variably.
The Facebook login offers you a quick and easy
registration process on the one hand, and on the other hand it gives us the
opportunity to share data with Facebook. This enables us to better adapt our
offer and our promotions to your interests and needs. Data that we receive from
Facebook in this way are public data such as
– Your Facebook name
– Your profile picture
– a registered e-mail address
– Friends lists
– Button information (e.g. “Like” button)
– Date of birth
– Language
– Place of residence
In return, we provide Facebook with information about
your activities on our website. Among other things, this is information about
the terminal device you use, which sub-pages you visit on our website or which
products you have purchased from us.
By using Facebook Login you agree to the data
processing. You can revoke this agreement at any time. If you would like more
information about data processing by Facebook, we recommend that you read the
Facebook data protection declaration at https://de-de.facebook.com/policy.php.
If you are logged in to Facebook, you can change your
settings for advertisements yourself at
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
We have included features from Instagram on our
website. Instagram is a social media platform of the company Instagram LLC,
1601 Willow Rd, Menlo Park CA 94025, USA. Instagram is a subsidiary of Facebook
Inc. since 2012 and is part of the Facebook products. The embedding of
Instagram content on our website is called embedding. This allows us to show
you content such as buttons, photos or videos from Instagram directly on our
website. When you visit web pages on our website that have an Instagram feature
embedded, data is transferred to Instagram, stored and processed. Instagram
uses the same systems and technologies as Facebook. Your data is therefore
processed across all Facebook companies.
In the following, we would like to give you a more
detailed insight into why Instagram collects data, what data is involved, and
how you can largely control the data processing. Since Instagram is part of
Facebook Inc., we obtain our information from the Instagram guidelines on the
one hand, but also from the Facebook data guidelines themselves on the other.
Instagram is one of the most popular social media
networks worldwide. Instagram combines the advantages of a blog with the
benefits of audiovisual platforms such as YouTube or Vimeo. You can upload photos
and short videos to “Insta” (as many of the users casually call the
platform), edit them with various filters and also distribute them in other
social networks. And if you don’t want to be active yourself, you can also just
follow other interesting users.
Instagram is the social media platform that has really
gone through the roof in the last few years. And of course we have also reacted
to this boom. We want you to feel as comfortable as possible on our website.
That’s why a varied preparation of our content is a matter of course for us.
The embedded Instagram functions allow us to enrich our content with helpful,
funny or exciting content from the Instagram world. Since Instagram is a
subsidiary of Facebook, the data collected can also be used for personalized
advertising on Facebook. This way, our ads are only shown to people who are
really interested in our products or services.
Instagram also uses the collected data for measurement
and analysis purposes. We get summarized statistics and thus more insight into
your wishes and interests. It is important to note that these reports do not
personally identify you.
When you come across one of our sites that has
Instagram features (such as Instagram images or plug-ins) built in, your
browser automatically connects to Instagram’s servers. Data is sent to
Instagram, stored and processed. This is regardless of whether you have an
Instagram account or not. This includes information about our website, about
your computer, about transactions you have made on our site, about
Via small text files (cookies), which are usually set
in your browser, the collected data are transmitted to Facebook. Depending on
the Instagram functions used and whether you have an Instagram account
yourself, different amounts of data are stored.
We assume that data processing at Instagram works the
same way as on Facebook. This means: if you have an Instagram account or have
visited www.instagram.com, Instagram has at least one cookie set. If this is
the case, your browser sends information to Instagram via the cookie as soon as
you come into contact with an Instagram feature. After 90 days (after matching)
at the latest, this data is deleted or anonymized. Although we have studied
Instagram’s data processing, we cannot say exactly what data Instagram collects
and stores.
In the following we show you cookies that are set in
your browser at least when you click on an Instagram function (such as a button
or an Insta image). In our test we assume that you do not have an Instagram
account. Of course, if you are logged in to Instagram, significantly more
cookies will be set in your browser.
These cookies were used in our test:
Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security
reasons to prevent fake requests. However, we could not find out more about
this.
Expiration date: after one year
Name: mid
Value: “”
Purpose: Instagram uses this cookie to optimize its
own services and offerings inside and outside Instagram. The cookie defines a
unique user ID.
Expiration date: after the end of the session
Name: fbsr_311178236124024
Value: not specified
Purpose: This cookie stores the log-in request for
users of the Instagram app.
Expiration date: after the end of the session
Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures
functionality on Instagram.
Expiration date: after the end of the session
Name: urlgen
Value: “{\”194.96.75.33\”:
1901}:1iEtYv:Y833k2_UjKvXgYe311178236″
Purpose: This cookie is used for Instagram’s marketing
purposes.
Expiration date: after the end of the session
Note: We cannot claim completeness here. Which cookies
are set in each individual case depends on the embedded functions and your use
of Instagram.
Instagram shares the information it receives between
the Facebook companies with external partners and with people you connect with
around the world. The data is processed in accordance with our own data policy.
For security reasons, among others, your data is distributed on Facebook
servers around the world. Most of these servers are located in the USA.
Thanks to the basic data protection regulation, you
have the right to information, transferability, correction and deletion of your
data. You can manage your data in the Instagram settings. If you want to
completely delete your data on Instagram, you must permanently delete your
Instagram account.
And this is how the Instagram account deletion works:
First open the Instagram app. On your profile page, go
down and click on “Help Area”. You will now be taken to the company’s
website. On the website, click on “Manage your account” and then
click on “Delete your account”.
If you delete your account completely, Instagram will
delete posts such as your photos and status updates. Information that other
people have shared about you is not part of your account and will not be
deleted.
As mentioned above, Instagram stores your information
primarily through cookies. You can manage, disable or delete these cookies in
your browser. Depending on your browser, the administration will always work
slightly differently. Here we show you the instructions of the most important
browsers.
Chrome: Delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites
have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
You can also basically set up your browser so that you
are always informed when a cookie is to be set. Then you can always decide
individually whether you want to accept the cookie or not.
Instagram is a subsidiary of Facebook Inc. and
Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This
framework ensures correct data transfer between the USA and the European Union.
You can learn more about it at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC.
We have tried to provide you with the most important information about data
processing by Instagram. At https://help.instagram.com/519522125107875
you can learn more about Instagram’s data policies.
Our primary goal is to secure and protect our website
for you and for us in the best possible way. To ensure this, we use Google
reCAPTCHA from Google Inc. For the European region, the company Google Ireland
Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all
Google services. With reCAPTCHA we can determine whether you are really a flesh
and blood human being and not a robot or other spam software. By spam, we mean
any unsolicited information sent to us by electronic means. With the classic
CAPTCHAS, you usually had to solve text or image puzzles to check. With
reCAPTCHA from Google we usually do not have to bother you with such puzzles.
In most cases it is sufficient to simply check the box and confirm that you are
not a bot. With the new Invisible reCAPTCHA version, you don’t even have to put
a check mark. How this works exactly and especially which data is used for this
purpose, you will learn in the course of this privacy policy.
reCAPTCHA is a free Captcha service from Google that
protects websites from spam software and abuse by non-human visitors. This
service is most commonly used when you fill out forms on the Internet. A
captcha service is a kind of automatic turing test, which is supposed to ensure
that an action on the internet is done by a human and not by a bot. In the
classic Turing test (named after the computer scientist Alan Turing) a human
being determines the difference between a bot and a human being. With Captchas
this is also done by the computer or a software program. Classical Captchas
work with small tasks that are easy to solve for humans, but have considerable
difficulties for machines. With reCAPTCHA you don’t have to actively solve
puzzles anymore. The tool uses modern risk techniques to distinguish humans
from bots. Here you only have to tick the text field “I am not a
robot” or with Invisible reCAPTCHA even this is no longer necessary. With
reCAPTCHA, a JavaScript element is integrated into the source code and then the
tool runs in the background and analyses your user behaviour. From these user
actions, the software calculates a so-called captcha score. Google uses this
score to calculate the probability that you are a human being even before you
enter the captcha. reCAPTCHA or captchas in general are always used when bots
could manipulate or abuse certain actions (such as registrations, surveys,
etc.).
We only want to welcome people of flesh and blood on
our site. Bots or spam-software of different kinds can stay at home. That’s why
we do everything possible to protect ourselves and offer the best possible
user-friendliness for you. For this reason we use Google reCAPTCHA from the
company Google. So we can be pretty sure that we remain a “bot-free”
website. Through the use of reCAPTCHA, data is transmitted to Google to
determine whether you are really a human being. reCAPTCHA serves the security
of our website and consequently your security. For example, without reCAPTCHA,
it could happen that a bot registers as many e-mail addresses as possible
during registration, in order to “spam” forums or blogs with unwanted
advertising content. With reCAPTCHA we can avoid such bot attacks.
reCAPTCHA collects personal data from users to
determine whether the actions on our website really originate from people. This
means that the IP address and other data that Google requires for the reCAPTCHA
service can be sent to Google. IP addresses are almost always shortened within
the member states of the EU or other signatory states to the Agreement on the
European Economic Area before the Demo Version.
Name: IDE
Value:
WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-311178236-8
Purpose: This cookie is set by the company DoubleClick
(also owns Google) to register and report the actions of a user on the website
in dealing with advertisements. In this way the advertising effectiveness can
be measured and appropriate optimisation measures can be taken. IDE is stored
in browsers under the domain doubleclick.net.
Expiration date: after one year
Name: 1P_JAR
Value: 2019-5-14-12
Purpose: This cookie collects statistics on website
usage and measures conversions. A conversion occurs, for example, when a user
becomes a buyer. The cookie is also used to show users relevant advertisements.
Furthermore, the cookie can be used to prevent a user from seeing the same ad
more than once.
Expiration date: after one month
Name: ANID
Value: U7j1v3dZa3111782360xgZFmiqWppRWKOr
Purpose: We could not find out much information about
this cookie. In Google’s privacy policy, the cookie is mentioned in connection
with “advertising cookies” such as “DSID”, “FLC”,
“AID”, “TAID”. ANID is stored at domain google.com.
Expiration date: after 9 months
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user’s
consent to use various Google services. CONSENT is also used for security
purposes, to verify users, to prevent fraudulent use of credentials and to
protect user data from unauthorized attacks.
Expiration date: after 19 years
Name: NID
Value: 0WmuWqy311178236zILzqV_nmt3sDXwPeM5Q
Purpose: NID is used by Google to adapt advertisements
to your Google search. Google uses the cookie to “remember” your most
commonly entered search queries or your previous interaction with ads. So you
always get customized ads. The cookie contains a unique ID to collect user
preferences for advertising purposes.
Expiration date: after 6 months
Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc311178236-4
Purpose: As soon as you have checked the “I am
not a robot” checkbox, this cookie will be set. The cookie is used by
Google Analytics for personalized advertising. DV collects information in
anonymous form and is also used to make user distinctions.
Expiration date: after 10 minutes
Note: This list cannot claim to be exhaustive, as
experience has shown that Google always changes the choice of its cookies.
By inserting reCAPTCHA, data is transferred from you
to the Google server. Where exactly this data is stored is not clearly shown by
Google, even after repeated requests. Without having received confirmation from
Google, it can be assumed that data such as mouse interaction, time spent on
the website or language settings are stored on Google’s European or American
servers. The IP address that your browser transmits to Google is generally not
merged with other Google data from other Google services. However, if you are
logged into your Google account while using the reCAPTCHA plug-in, the data
will be merged. Google’s different privacy policies apply.
If you do not want any information about you or your
behavior to be sent to Google, you must completely log out of Google and delete
all Google cookies before you visit our website or use the reCAPTCHA software.
In principle, the data is automatically transmitted to Google as soon as you
visit our website. To delete this data again, you must contact Google support
at https://support.google.com/?hl=de&tid=311178236.
So when you use our website, you agree that Google LLC
and its representatives automatically collect, process and use data.
You can learn more about reCAPTCHA on Google’s web
development page at https://developers.google.com/recaptcha/. Google will go
into more detail about the technical development of reCAPTCHA here, but you
will search in vain for precise information about data storage and data
protection issues. A good overview of the basic use of data at Google can be
found in the company’s own privacy policy at https://www.google.com/intl/de/policies/privacy/.
Source: Created with the AdSimple data protection
generator in cooperation with hashtagbeauty.de
